It has been said that organizations are changing how they communicate with their audiences. I would debate this argument, defending that organizations are finding other avenues to pass their message across, instead. Having had the opportunity to work in the Human Resources “Team” of several companies, in Brazil and in the United States, I realized that the procedures, mission, and values, for instance, have the same fundamentals. The only difference is the subtle way these concepts are displayed to the employees.
While I am a new student at SJSU, it is natural that many things sound new to me. And talking about new, I would not miss the chance to use this example, because I believe it is totally related to the idea of simplifying – or attempt to simplify things. Yes, I am referring to the transition from WebCT to Blackboard (CE8). Again, as a new member of this “community” I do not know both systems in detail. So I would risk thinking that the idea is to offer better technology to SJSU’s students and faculties.
As any other organization, SJSU has an ideal of the perfect system, but in the process of simplification, apparently something was taken from granted here, because the users do not seem happy.
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Several years ago in my interpersonal communication class I asked my students to review the rules of friendship outlined in the text. These rules were based on research from the mid-1980s. I asked students how the rules had changed. Interestingly, students said the rules hadn't changed, but how they're enacted is different. For example, one rule of friendship is providing support. Students said they'd text message or email to provide support, along with talking to the person face-to-face. So as you point out, the fundamentals of organizational communication may remain the same, but how we practice them may change.
As far as the transition from WebCT to Blackboard, SJSU could no longer use WebCT because Blackboard bought the company and then changed the platform. However, the decision to stay with Blackboard, rather than explore alternatives, was eCampus's decision alone--with no input from faculty. Now we're faced with a major problem--Blackboard CE 6 is not section 508 (of the Rehabilitation Act of 1973) compliant and the company doesn't seem interested in bringing its technology in line with this law. So SJSU will have to find another platform that meets the requirements of Accessible Technology Initiative mandated by the CSU chancellor. And faculty (and students) have wasted their time learning the new Blackboard system.
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