This topic strongly inspires me to write about the second Presidential Debate, which was exhibited tonight. In my view, this debate between the Democrat Barack Obama and the Republican John McCain can be a perfect example for the three types of communication goals illustrated on page 144 of the textbook.
Clearly both presidential candidates had multiple goals on the messages they communicated. First, the instrumental/task goal was to persuade American citizens that they have the best plans for America; second, the identical goal was to sell a good self-image, and simultaneously sell a negative image of the opponent. McCain’s abundant use of the word “my friends” indicated his efforts to create a bond with Americans; third, relationship goal was to establish relationship with potential voters, by shaking guests’ hands at the end of the debate. Indeed human beings always have multiple goals when communicating.
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1 comment:
Students in both my classes have been blogging about the debates. The debates certainly highlight the notion of multiple goals in our communication with others. You do a good job identifying what those goals might be for the candidates. They also had goals in terms of their interaction with the moderator and with each other. For example, they're both senators and have a relationship based on their service in the U.S. Senate. And they want to maintain a good working relationship with the press, so needed to monitor how they communicated with the moderator.
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